Projected to grow by USD 156.8 billion between 2023 and 2028, the Wine Market is set to achieve a CAGR of 4.93%. Key growth factors include the surge in online sales, expanding applications in the food sector, and growing awareness of wine’s health-promoting properties. E-commerce has emerged as a crucial channel, providing convenience and variety to consumers. Simultaneously, wine’s integration into dining and culinary practices has spurred further market demand. Additionally, Technavio highlights the recognition of wine’s health benefits, such as antioxidants and its positive effects when consumed moderately, which continues to attract health-conscious consumers globally.

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