Forecasted to grow by USD 7.74 billion at a CAGR of 2.09% from 2024 to 2028, the Global Watch Market is poised for notable expansion. This growth can be attributed to a surge in demand for luxury timepieces, as consumers increasingly prioritize high-end watches that reflect their personal taste. In response, brands are ramping up customer interaction through social media and various entertainment channels, ensuring a more engaging shopping experience. However, the watch market faces significant challenges, particularly the rise of counterfeit products that jeopardize brand trust and consumer safety. In light of these issues, industry players are investing in advanced authentication methods and collaborating with law enforcement to combat counterfeit operations effectively. Overall, the market’s outlook remains bright, driven by continuous demand for innovative, luxury watches and strategic marketing efforts.

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