The Global Watch Market is set to increase by USD 7.74 billion, with a CAGR of 2.09% during 2023-2028, according to Technavio. This surge in demand is driven by a growing preference for luxury and functional watches. Brands are leveraging digital platforms and entertainment outlets to enhance customer engagement and deliver personalized shopping experiences. However, the market is not without its challenges, such as the proliferation of counterfeit products, which erode brand credibility. In response, companies are integrating sophisticated authentication technologies and cooperating with law enforcement to combat counterfeit items. Overall, luxury, technology, and strategic marketing efforts are expected to fuel consistent market growth.

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