The Global Video Analytics Market is forecast to grow by USD 37.49 billion from 2024 to 2028, recording a CAGR of 33.01%. This rapid expansion is attributed to the increased adoption of real-time video analysis and facial recognition technologies. These innovations help businesses extract actionable insights from vast amounts of video data, leading to improved decision-making and enhanced customer satisfaction. The transition to IP cameras over traditional analog systems further drives market growth. Nevertheless, a major hurdle remains—the shortage of skilled workers to handle these sophisticated systems. In retail, video analytics is used for applications like heat mapping and loss prevention, while in the security sector, it supports alarm and alert functionalities. Ad spending on video analytics is projected to rise as businesses realize the technology's potential to optimize operations and strengthen security measures. Despite some challenges, the future of video analytics looks strong.