Technavio predicts the US Beer Market will grow by USD 28.3 billion between 2023 and 2028, reflecting a compound annual growth rate (CAGR) of 4.61%. The rising demand for beer, along with the increasing use of online retail channels and advanced technological applications, are key drivers behind this growth. However, the market faces notable challenges, such as the growing popularity of legal recreational cannabis, strict regulations, and heavy taxation policies. The wide availability of beer substitutes, including spirits and non-alcoholic drinks, further complicates the landscape. Despite these hurdles, the US beer market is adapting by embracing innovation, particularly in the craft beer and low-alcohol segments. These changes reflect shifting consumer preferences, which are propelling the market forward. The future of the US beer market will depend on its ability to innovate while navigating a complex regulatory environment.

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