Technavio forecasts that the Global Tea Market will grow by USD 19.34 billion between 2023 and 2028, registering a CAGR of 5.6%. This growth is largely attributed to the beverage’s health-promoting qualities, with green tea standing out for its high antioxidant content, which supports overall wellness. The shift towards organic tea products, spurred by consumers’ interest in natural and eco-friendly products, also supports market expansion. However, obstacles such as the potential negative effects of overconsumption and the increasing popularity of coffee and energy drinks present challenges. Moreover, the trend of DIY functional tea recipes at home offers competition to ready-to-consume products. Nevertheless, the market continues to evolve, driven by new innovations and increased consumer awareness about the benefits of tea.