Technavio reports that the Smart TV Market will expand by USD 112.7 billion by 2028, growing at a CAGR of 14.73%. This expansion is largely driven by the rising popularity of 4K and 8K technology, which provides viewers with immersive experiences. Smart TVs have become integral to modern households due to the integration of OTT platforms, gaming capabilities, and social media access. E-commerce platforms have further fueled this growth by simplifying the purchase process. While data privacy concerns persist, Technavio anticipates sustained demand as manufacturers address these challenges and enhance security features for smart TVs.

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