According to Technavio, the Shapewear Market is expected to increase by USD 1.35 billion, with a CAGR of 8.62% during the period of 2024 to 2028. The market's impressive growth is driven by several crucial trends. A significant factor is the increasing penetration of smartphones, along with the expansion of the e-commerce sector, which collectively support the growth of the market. More consumers are choosing online platforms for their shapewear purchases due to the convenience and diverse product offerings available. Additionally, advancements in production technologies, including the development of innovative materials and designs, are attracting a broader customer base. However, the market does face challenges, particularly the unpredictability of raw material prices, which can adversely impact production costs and ultimately the retail prices of shapewear products. Despite these challenges, the shapewear market is expected to maintain its growth trajectory, driven by these trends and the rising demand for effective body-shaping solutions.

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