The India Perfume Market is forecast to experience substantial growth, with a projected increase of USD 1.32 billion at a CAGR of 15.23% between 2022 and 2027, according to a report by Technavio. Millennials are driving this demand, as they prioritize personal grooming and have shown a strong inclination towards fragrances. The influence of celebrity endorsements and social media is another key factor shaping the market, as these channels sway consumer preferences and create a desire for premium perfumes. Additionally, the recurring need for grooming products ensures a consistent demand, keeping the market robust. To thrive in this competitive landscape, brands are focusing on innovative marketing strategies and launching new products that cater to the tastes of this consumer segment.

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