Between 2022 and 2027, the In-app Advertising Market is expected to see a growth of $199.21 billion, expanding at a 20.5% CAGR. This growth is propelled by the increasing accessibility and affordability of smartphones, extending the reach of mobile ads. The rise in app usage, with a broad selection of apps available, is also contributing to market growth by creating more opportunities for targeted advertising. Moreover, the effectiveness of mobile ads, driven by their personalized and interactive features, is enhancing engagement rates and market expansion.