Technavio forecasts a USD 1967.1 billion expansion in the Franchise Market by 2028, with a CAGR of 10.41%. The rapid growth in the global restaurant and hotel sectors is a key driver of this trend. Additionally, innovations in retailing are revolutionizing franchise operations, offering new pathways for engaging customers. Franchisors are increasingly focusing on maintaining brand consistency, which requires robust support mechanisms and employee training programs. While these trends create new opportunities, they also present challenges for franchisees, requiring careful navigation to maintain high standards.

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