According to Technavio, the Global Energy drinks Market is anticipated to grow at a CAGR of 8%, reaching USD 40.04 billion by 2027. With ingredients such as caffeine and taurine, these beverages are popular among athletes and young consumers seeking enhanced energy and mental focus. However, rising health concerns over excessive caffeine intake have led to stricter labeling regulations. Despite these hurdles, the market is expanding, fueled by consumer demand for healthier options containing vitamins, minerals, and natural stimulants. Innovations like low-calorie and sugar-free variants are also contributing to the market's growth.

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