Technavio reports that the European cold chain Market is expected to grow by USD 76.8 billion, with a CAGR of 12.5% during the forecast period of 2024-2028. This growth is attributed to key trends, such as the increased adoption of RFID technology in cold chain logistics, enabling real-time tracking and enhanced supply chain visibility. Additionally, IoT technologies, such as temperature sensors and automated alerts, are playing a crucial role in optimizing temperature management and minimizing product loss. The market also faces challenges, such as fluctuating fuel costs, prompting the use of energy-efficient solutions. Overall, the demand for reliable, temperature-controlled logistics solutions is driving the market forward.

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