Technavio predicts that the Animal Health Diagnostics Market will increase by USD 2.46 billion at a CAGR of 10.38% between 2023 and 2028. One of the primary factors driving this growth is the growing trend of pet humanization, where pets are treated as family members. Millennials are moving away from keeping pets for functional purposes and instead focus on their well-being. Diagnostic tests are becoming an integral part of preventive healthcare for pets, helping to detect potential health problems early. These tests also help in customizing nutrition plans to meet the specific needs of pets, based on factors like breed, age, and health conditions. As more pet owners become attentive to their pets' needs, the demand for diagnostics and companion animal medications is expected to rise, boosting the market’s growth during the forecast period.

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